Mariya Nurislamova very first built her mark to be a serial entrepreneur in the beauty-tech House. In 2014, she co‑Launched Scentbird, a fragrance‑subscription company pitched as being the “Netflix for perfumes.” The platform quickly scaled to about seven hundred,000 month-to-month subscribers during the U.S. and Canada, presenting entry to 800+ designer scents.

Less than her leadership, Scentbird lifted above $twenty five million in venture cash, participated in Y Combinator, and became successful by 2019, producing once-a-year revenue north of $one hundred million with growth of 45–fifty% year-in excess of-year. Her tips—to "start modest and never stop trying"—has resonated with many emerging business owners.

But commencing about 2018, Mariya launched a parallel aspect to her persona: spiritual Trainer, intuitive, channel, artist, and writer. Launching the YouTube channel “This can be Mariya”, she commonly provides guided meditations, Power‑channeling periods, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, plus much more. The channel has developed to ~102,000 subscribers and 1,200+ video clips, along with her broader existence throughout TikTok, Instagram, Spotify, and podcasts achieving about three hundred,000 followers .

Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identity—company CEO by day and spiritual guru by night—seldom intersected publicly right up until mid‑2024. That’s when Small business of Manner spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of the higher… sources of knowledge of 3D planet earth warfare”.

These sights ignited a wave of on line backlash:

YouTubers such as Keya’s World and Zachary Michael publicly mentioned they might no more get the job done with Scentbird.

Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.

Social websites end users have been specifically appalled by claims that diseases like most cancers or AIDS may very well be cured in every week, miscarriage was “a selection,” and physical characteristics (e.g., crooked tooth, hair color) held spiritual importance.

Nevertheless, Mariya remains resolute. She maintains her spiritual content is different from her CEO duties, stating she utilizes only “Mariya” in spiritual channels to shield Scentbird’s brand name.

The Strength of Duality

Strengths of Mariya’s Tactic

Authentic Differentiation
Her fusion of company good results and spiritual practice sets her aside—creating a deeply personalized brand with pathways into membership, retreats, non-public sessions, and guided activities .

Scale and Strategic Discipline
Scentbird’s reliable development underscores her power to translate vision into operational fact, whilst her spiritual aspect drives a similarly expansive content motor.

Community Depth
The consistency and intimacy of her information—guided meditations, Q&As, and Reside courses—foster strong Neighborhood bonds among the followers looking for spiritual transformation.

Rising Threats & Fractures
Brand Status Risk
The spiritual material has made unease among influencers, consumers, and traders who will be uncomfortable associating with these metaphysical narratives .

Material Legal responsibility
Daring wellbeing promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical customers, or regulatory groups concerned about misinformation.

Cross‑Identity Confusion
Even though Mariya insists on separating her two worlds, critics argue the identities by now overlap—Primarily via her involvement in Scentbird‑linked content material and sponsorships.

Navigating the Future
Strategic Alternatives
Compartmentalize
Mariya could keep a clear boundary—retaining her spiritual identification below a distinct name and System while keeping Scentbird separate and manufacturer-neutral.

Integrate
By weaving spiritual and wellness factors into her organizations—including scent + meditation kits—she could lean into a wellness‑centric brand evolution.

Explain Messaging
Tonal harmony—grounding her spiritual information with direction disclaimers or scaling back again controversial metaphysical claims—could broaden her enchantment and lower friction.

Validation by Response
Regardless of backlash, Mariya proceeds to grow her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 personal transformational activities, on-line channelling classes at $3,000, and her 2021 guide seventy two Keys to Manifestation. Her followers’ optimistic Amazon critiques counsel her wisdom resonates deeply with numerous seekers .

Remaining Just take
Mariya Nurislamova embodies a rare modern-day archetype: a venture-pushed CEO using a high-stakes spiritual alter Moi. Her journey reflects broader cultural convergence—where by community figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.

Scentbird's good results attests to her business savvy.

That is mariya nurislamova scentbird Mariya demonstrates her potential to command focus and build deep emotional resonance.

The truth clash between these worlds—sparked by metaphysical pronouncements—poses equally risk and possibility.

Whether she amplifies the convergence or draws organization boundaries, Mariya stands in a pivotal crossroads. Her subsequent actions may perhaps redefine what this means to become a founder while in the spiritual-tech period—layering ambition with authenticity in a brand name-new way.